SUMS is excited to launch the Marketing, Communications and Recruitment Community of Practice Group. Student recruitment has perhaps never been more challenging, and the importance of brand building and targeted campaigns never greater as a result. Budgets are tight, and measuring ROI can be difficult. This group is an opportunity for members to hear from guest speakers on current issues, learn from case studies of innovative practice and network with peers.
This group is open to members working in senior leadership in Director/ Deputy Director roles, in Marketing, Communications and Student Recruitment functions.
This group gives senior leaders in Marketing, Communications and Recruitment a unique space to debate and discuss current challenges with a group of peers, consider solutions to the problems of the future, and to share innovative practice, all facilitated by SUMS colleagues with significant experience in the field. We discuss topics like what next for international student recruitment, building brand in a noisy marketplace, right-fit resourcing for the future, and the meaning of sustainability in marketing, communications and recruitment.
We are holding the first online event on Tuesday 29 October.
What does the future hold for those of us in the sector who face outwards? Join us for the first Marketing, Communications and Recruitment Community of Practice event, where SUMS Group Managing Director, Joel Arber, and SUMS Consultant Jennifer Sloan will lead us in a discussion and debate about the key challenges facing our field in the year ahead. They’ll share insight and reflections from recent SUMS work, before giving you the opportunity to discuss shared challenges with a group of your peers. We can’t wait to get talking!