Lorraine Westwood

Associate Consultant


Lorraine has over 25 years Executive/Board level experience in higher education, most recently as Chief Marketing Officer and Vice President International at Bangor University.

With experience across the Advancement portfolio, including student recruitment, marketing, market intelligence, communications, admissions, alumni and development, she has specialised in taking on tough challenges, making significant short-term impacts and building opportunities for long term sustainable success.

She has proven ability in undertaking root and branch structural reviews ensuring that they are fit for purpose and able to meet business needs. Lorraine is also experienced in supporting other managers to review and design business processes and supporting structures with significant success in cost reduction and increased impact.

Her technical experience at operational and strategic levels in areas such as student recruitment, marketing, customer experience and admissions also enable Lorraine to create sector leading campaigns and lead and challenge teams to develop and grow their own abilities. This is evidenced in the professional awards gained over the years including Marketing and Recruitment Team of the Year (Times Higher Education) and CIM Marketer of the Year.

Data led in all areas of her professional practice Lorraine is able to quickly identify data needs and sources and ensure that these are used intelligently to inform decision making and future planning. She can interpret and present data to clients in a way which enables senior management to ensure maximum competitive advantage.

As a member of the Executive teams of five institutions Lorraine understands the challenges faced by senior management teams. She can support institution teams across all aspects of the senior management portfolio including around the interface with Governance Boards/Councils, Student Union’s and other stakeholder groups. A facilitator and collaborator, Lorraine aims to quickly build a client relationship which enables a seamless integration with teams, where appropriate, to enable maximum benefit to be gained from the additionality which she can bring.