Engaging your academic community in academic portfolio review doesn’t have to be like herding cats
A new model for academic portfolio review – Part two Part one of this thought piece presented a set of academic portfolio review case studies, which met with varying degrees…
Read more
Academic Portfolio Reviews: Beware the long tail!
A new approach to academic portfolio review – Part one Most institutions have at some point lined up student enrolments on each programme and noted that a few programmes account…
Read more
The Spirit is Willing… The Road to Diversity in University Marketing Teams and the Toolkit to Get There
In June this year, SUMS Consulting, in partnership with GatenbySanderson, set out to explore diversity in university marketing teams with senior marcomms professionals in the sector, using a quantitative questionnaire…
Read more
You Say You Want a Revolution: Reflections from University Marketeers
Want to Get Something Done? Ask a Busy Marketing Director It is now more than seven months since Covid-19 brought campuses across the UK into lockdown, along with the rest…
Read more
Student recruitment and conversion in a post-pandemic world: reimagining the prospective student journey
At the beginning of this academic year we were already talking about a perfect storm in higher education: The demographic nadir of 18 year olds Increased competition for students at…
Read more
Tackling the Growth Paradox in Universities: How Marketing Holds the Key
Public Affairs – the Trends The day kicked off with an excellent overview of the policy and political landscape for universities. Andrew Snowden, associate director of external relations at the…
Read more
No Room for Complacency in the University Sector
SUMS marketing members compared notes on the challenges they face in balancing the business needs of the institution with the requirement to firefight around more immediate issues. During the session,…
Read more