Our marketing and student recruitment support helps ambitious universities achieve recruitment targets (both UK and international). We can help improve adjustment and clearing processes and maximise marketing and communications activities in a way that's tailored to your institution.
We can address requirements ranging from internal communications to external/public relations. Our experts can support with strategy and project review to help universities improve service delivery through off-the-shelf products to longer-term project work.
International student recruitment benchmarking
Increasing international student recruitment can be key to a long-term strategy. Here at SUMS, we can help you focus on core areas of marketing and student recruitment. By carrying out in-depth benchmarking against regional competitors and best practice, SUMS can help you improve key aspects of your marketing strategy. These can include awareness-raising of target markets and systematic methodical conversion.
Marketing and recruitment reviews
In a competitive environment, demonstrating ROI from marketing activities has never been more important. SUMS consultants conduct in-depth reviews, highlighting opportunities and areas for change to help generate higher conversion rates. Our research and identification of tactical wins in areas such as brand strategy and applicant process efficiency, have helped many institutions best meet their marketing and recruitment objectives.
Market research to understand target markets
With 50 years of experience in the sector, SUMS understands the importance of cohesion between brand proposition and experience. We continuously analyse data to identify current best practice, looking to build on the research that your institution has already carried out. As well as conducting our own in-depth market research, through a collaborative network of creditable partners and institutions, we have access to a breadth of shared knowledge and understanding of what works.
What do our clients say?
“The University of Nottingham is a large and complex organisation with many stakeholders and as many ideas on how best to invest our limited funds. Were it not for this informed and credible piece of work, our project would not have gained the traction needed to secure the funding, commitment and resources needed.”
-Nicola Anderton, Director of Digital and Marketing, University of Nottingham