Adam is a marketing and communications specialist. He brings expertise in strategy development; brand positioning and values development; marketing system/target operating model development (processes reviews and optimisation); organisational structure design; market analysis and research; stakeholder mapping and engagement; and crisis communications to SUMS members and clients.
Adam is a marketing expert with agency and client-side experience in the strategic leadership of marketing and communications operations. Before joining SUMS in 2021, he was Director of Marketing and Communications at Durham University, a member of the University Strategy Development Board (which developed and monitored the progress of the university’s strategy to 2027) and was responsible for all marcomms activity and strategy development across the University.
Adam managed the migration at Durham from a purely operational team of 6 in 2006, to its current model as an integrated, strategic, full-service, modern marcomms function of 45+ people and an operating budget of £4m.
Throughout 2018 and 2019 he oversaw the development and implementation of Durham’s new brand positioning and associated management systems, brand architecture, and culture change and values alignment strategy.
He has a wealth of experience across all areas of marketing and communications, including internal and external stakeholder engagement and management, employee communications, staff and student recruitment, crisis and major incident management and reviewing and optimising operating models (both people and processes), amongst others.
Adam’s greatest skill is being able to quickly get to the heart of an opportunity or problem and develop long-term, sustainable solutions that get results. The more complex and knotty the better.
Outside of work, Adam loves nothing more than working on his small-holding where he is undertaking a long-term project to re-wild a 4-acre paddock. Up-cycling and reusing materials is his other passion, alongside a regular and sometimes punishing exercise routine. He is the Secretary to his local community group which maintains the local area and organises regular community events.
Adam is a Fellow of the Chartered Institute of Marketing (FCIM).