Dawn Munro

Associate Consultant


Dawn Munro brings almost 15 years of higher education marketing experience to SUMS, having worked predominantly in student recruitment marketing roles. She has knowledge and experience in both Scotland and England, and at post-1992 and Russell Group universities.

After beginning her career in business tourism, Dawn held a number of student recruitment and marketing project management roles at the University of Nottingham. In her most recent role at Edinburgh Napier University, Dawn was responsible for international student recruitment marketing, conversion for UK and international, and student recruitment market intelligence. In this new role for the University, Dawn built and developed a highly successful team from scratch. Her work in international marketing and conversion strategy development had a direct impact on achieving ambitious international targets for the University.

Dawn’s work at Edinburgh Napier focussed heavily on CRM and marketing systems development and saw her play a key role on the CRM project board and in the procurement of marketing systems, as well as deliver several impactful projects in this area.

In addition to the above, Dawn has a passion for copy and brand. She has an excellent eye for detail and enjoys projects involving creative concept development. Her skills in problem solving, collaboration and planning make her an excellent addition to any team.

Dawn is a Chartered Marketer and Member of the Chartered Institute of Marketing. Outside of work, she keeps busy looking after her two young children and enjoys running and eating out.