An Associate Consultant since 2023, Tim draws on extensive professional experience as a marketing and communications practitioner and MBA-qualified change leader including in the commercial world with Sony and the Higher Education sector at the University of Bath.
Tenacious and committed, he combines a strategic perspective and creativity with the discipline and resilience needed to achieve successful outcomes through effective project management. At Sony he led an organisation-wide change programme which aimed to build a more customer centric sales and marketing culture across the European Region.
As member of the Executive Board at Bath he led initiatives to improve the quality and effectiveness of external engagement in support of institutional objectives including student recruitment contributing to Top 10 Status in national rankings, external recognition including University of the Year 2023 (Times/Sunday Times) and a record number of applications.
Combining a facilitative style with intense customer focus, Tim drove efforts to embed CRM into student recruitment, relaunch the University website and strengthen relationships with key local stakeholders. He also instituted a more market-led approach to pricing, helping to increase financial contribution from unregulated fee income. He worked closely with colleagues to improve the delivery of institutional events including Open Days, Graduations and the celebrations of the University’s 50th anniversary.
He provided strategic communications advice and crisis comms support to University Leadership through a period of significant turbulence which included the exit of the VC and Chair of Council, major organisational change and the appointment of a new Leadership team.
He began his career in advertising where he managed the development of creative and media campaigns for clients including Procter & Gamble, Kellogg’s and Johnnie Walker before moving client-side with Sony where he led marketing communications for the Sony Electronics consumer business across the European region and the global brand relaunch campaign for AIWA.
Away from his working life, Tim is a governor of his local school, enjoys cycling around Cotswold lanes, visiting archaeological sites and is learning Italian.